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40% of the users do not return to a site when their first visit resulted in a negative experience.

Source: Forrester Research

Usability

Usability is about optimizing the user experience. If users don't find your web site helpful, they won't use it, which will prevent you from meeting your organisation's objectives. In order for your web site to be successful, users must visit the site to find information or accomplish tasks. No matter what objectives you have set for your site, it must carefully balance the needs of users and the needs of your organization. By having a usable web site you will:

Improve conversion rates
Increase the number of visitors to your web site
Encourage return visits
Help users find what they're looking for more easily
Improve your site's search engine ranking
Enhance your site visitors' overall experience

If you are embarking on a new web project, or would like advice on how you could improve the usability of an existing web site, please consider NetAIM's usability consultancy services. We can help you with:

Usability reviews of existing web sites
Usability testing
User centered web design
Ongoing usability consultancy

Please contact us for an informal, no obligation chat about how we could help make your web project work better for you.